Chinese auto companies to succeed in the tradition of global brands
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Beijing auto exhibition showed great superiority achieved by the Chinese companies in the development of fake versions of the various global automotive brands where it is difficult for the buyer is not the expert that distinguishes it from the original. Infectious tradition of the famous West car to China, and flourished market is significantly, in the attempt to Chinese companies newly entering the industry, which was still dominated by big names, especially American, European, and Japanese. According to a report prepared by JP ATI or Dynamics for the Study of the auto market to China International Fair for Cars, hosted by Beijing recently demonstrated a clear demand for cars cheap imitations that carry all the features and form of the famous West car with a significant difference in the price.
Said ... Margetts, General Manager of the institution in Germany that recognized the true identity of cars that have emerged in the course of China was extremely difficult.
Has shown great ability in the Chinese tradition and the copies in the field of cars where they exhibit the car look like replica of the famous international brands, while the specifications are far from the original vehicle specifications On the other hand they offer very cheap prices. Margetts indicates the importance of recognizing that the Chinese think the cost of all, especially in light of the fact that the majority of trying to acquire a car for the first time and therefore it is important to provide them with this car at a relatively reasonable.
He added that the Chinese interest rate makes them ignore the absence of many of the elements considered by consumers in Europe and America, for example essential elements in any car, such as airbags and brake with a system to prevent closure.
Although it was emphasized Margetts, Chinese companies will not need a long time to be able to develop models of its own and has a strong presence in the global market, including markets in Europe and America, where successful Chinese companies a few years to achieve what they reached auto companies in other Asian including South Korea and Malaysia during the several decades
